Certified Information Privacy Manager (CIPM) Practice Exam

The Generally Accepted Privacy Principles (GAPP) are designed to outline best practices for managing and protecting personal information. They provide a framework that organizations can follow to ensure they handle personal data responsibly and ethically. By adhering to these principles, organizations can improve their privacy management processes, build trust with customers, and ensure compliance with legal and regulatory requirements.

Following the GAPP helps organizations mitigate risks associated with personal data handling, especially in an environment where privacy concerns are paramount. The principles cover various aspects of privacy, including accountability, consent, purpose specification, data retention, and security, thereby ensuring a comprehensive approach to personal information management.

The other options do not align with the primary goal of GAPP. For instance, guiding marketing strategies and setting pricing models for data services focus on business growth and revenue rather than privacy practices. Similarly, standardizing internet usage policies addresses quality of use and online behavior rather than the specific principles related to privacy management.